Studio Ghibli has confirmed that Hayao Miyazaki’s upcoming anime movie, How Do You Dwell? will open concurrently on IMAX with its common theatrical launch in Japan on July 14. This marks the primary time that Studio Ghibli could have launched one in all its movies in IMAX.
Studio Ghibli president and producer Suzuki Toshio just lately revealed the shocking information that they’d not be advertising and marketing Miyazaki’s last anime movie, which is simply loopy to me, however then I come from a advertising and marketing background. There will likely be no advertisements, trailers, photographs, story particulars, or voice solid information revealed. Advertising and marketing helps maximize earnings, which is one thing these sorts of movies must preserve getting made.
Toshio believes that it’ll construct pleasure for followers, however Miyazaki has expressed he’s anxious about it, saying: “I’m wondering if it’ll be okay with out publicity, I’m starting to fret […] I’m involved, that’s all.”
When beforehand speaking in regards to the movie and why he was making it, Miyazaki stated: “I’m making this film as a result of I should not have the reply.” It’s additionally defined that the film is a present for Miyazaki’s grandson. Studio Ghibli co-founder and producer Toshio Suzuki added: “It is his manner of claiming ‘Grandpa is shifting on to the subsequent world, however he is forsaking this movie.'” Suzuki has additionally described the movie as “fantasy on a grand scale.”
The film will likely be launched in Japanese theaters on July 14, 2023. The movie may even display in Dolby Atmos, Dolby Cinema, and DTS:X.